Privacy Notice
EFA International Limited (“we”, “our”, or “us”) is committed to protecting and respecting your privacy. This policy outlines how we collect, use, and protect your personal data in accordance with UK GDPR and other relevant privacy laws.
1. Who We Are
Business Name: EFA International Limited
Company Number: 12977435
Registered Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JB
Email: support@efainternational.co.uk
Website: https://www.efainternational.co.uk
2. What Data We Collect
We may collect and process the following personal data:
- Full name
- Email address
- Phone number
- Billing and shipping address
- Payment information (processed securely by Stripe/PayPal)
- Order details
- IP address and browser information
- Marketing preferences (if opted in)
3. How We Collect Your Data
- When you place an order on our website
- When you contact us by email or through our contact form
- When you sign up for our newsletter (optional)
- When you sign up for any discounts or promotions (optional)
- Automatically through cookies and website analytics
4. Why We Collect Your Data
We collect your data to:
- Process and fulfil orders
- Manage your account and communicate with you
- Provide customer service
- Send you order confirmations and delivery updates
- Comply with legal and tax obligations
- (With your consent) Send occasional marketing emails
5. Legal Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
- Contract: to fulfil your orders and deliver products
- Legal obligation: for record-keeping and tax compliance
- Consent: for marketing communications
- Legitimate interests: to improve our service and website security
6. Sharing Your Data
We never sell your personal data. We may share it with trusted third parties:
- Payment processors (Stripe, PayPal)
- Delivery partners (e.g., Royal Mail, couriers)
- Our website hosting and technical support providers
- Email marketing provider (if you subscribe)
All providers are GDPR-compliant and only process your data as necessary.
7. Data Storage & Security
Your data is stored securely in the UK or EU, using encrypted servers and access-controlled systems. We use platforms such as WooCommerce, Microsoft 365, and secure cloud storage (e.g., OneDrive for Business) for order and communication management.
8. Data Retention
We keep order and invoice data for 6 years to comply with legal and tax requirements. Other data (e.g., marketing opt-ins) is stored only as long as necessary or until you withdraw consent.
9. Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to or restrict processing
- Withdraw consent at any time
- Lodge a complaint with the ICO (Information Commissioner’s Office)
To exercise any of your rights, email us at: support@efainternational.co.uk
10. Cookies
We use cookies to improve user experience and website performance. For more information, please see our Cookie Policy.
11. Changes to This Policy
We may update this Privacy Policy from time to time. All changes will be posted on this page with the updated date.
